Jaywing is named Integrated Agency of the Year Award finalist

Harnessing Data-Led Intelligence and Insight

Jaywing’s utilisation of data-led intelligence and insight to inform our integrated approach across Creative, Media, and Data Science was highlighted by the judges, as well as our strategic acumen, forming partnerships with industry leaders such as Google and Nexxen to remain at the forefront of innovation.

Our strategic collaborations, educational initiatives and industry-first Econometrics tool have empowered our clients with the latest developments and expert insights.

Client success stories: Defining excellence in integrated marketing

As well as acknowledging partnerships with industry leaders including AO.com, Bettys and Taylors of Harrogate, DUSK.com, and END. Clothing, the award shortlist also recognises the following outstanding project work:

Skipton Building Society

Partnering with Skipton Building Society, we crafted an emotive brand platform focused on 'meaningful giving,' showcasing stories of customers spreading joy with their savings. Our integrated strategy, spanning TV ads to social media, drove a 17% rise in brand consideration, an 8% increase in ROI, and a remarkable 79% surge in new account openings.

Castrol

With Castrol, our task was to make the invisible visible. Leveraging our technical expertise, we produced compelling digital content spanning nine product brands across six continents, comprising over 50 CGI and live-action films. Our achievements include accolades from Cannes Corporate Media & TV Awards and Brand Film Festival London.

Yorkshire Water

Jaywing's data-driven creative approach with Yorkshire Water resulted in saving 6.8 billion litres of water. Instead of a generic message, our dynamic campaign adapted to weather, geography, and water demand, resulting in reduced consumption and environmental benefits. Awards received for this innovative work include DMA Awards and Utility Week Awards.

Ironmongery Direct

For Ironmongery Direct, Jaywing delivered an integrated Organic Media strategy comprising tech SEO, content, and PR. This strategy established the company as an authoritative voice in the industry, with achievements including 39 links, 47 coverage pieces, and a reach of over 7 million. Recognitions for this campaign include winning ‘Best Digital Marketing Campaign - B2B’ at the Northern Digital Awards.

Citizens Advice

In collaboration with Citizens Advice, Jaywing initiated a ground-breaking campaign to address the taboo surrounding financial discussions among young adults. We organised a bold stunt in Manchester City Centre, featuring a giant 6-meter inflatable elephant designed by India Buxton, a student at The University of Salford and winner of a Citizens Advice competition.

The event, held on 17th February at Exchange Square, Manchester, coincided with the release of Citizens Advice's research, revealing that 90% of young adults feel uncomfortable discussing finances. The impactful stunt garnered significant attention from authoritative publications such as the Financial Times and the Big Issue, amplifying the reach and impact of our message.

Cultivating the best talent: Fostering diversity and inclusion

Finally, the award judges commended our commitment to attracting and retaining top talent through our innovative recruitment practices and inclusive initiatives. Partnering with Channel 4 content creatives, Jaywing offers paid intern placements to underrepresented groups, fostering diversity within our workforce.

We've embraced inclusive recruitment practices, removed biased language from job adverts, and expanded our outreach efforts to reach marginalised communities. Our dedication to equality, diversity, and inclusion is further demonstrated through comprehensive training sessions and the establishment of a dedicated EDI team. As a result, we've achieved improved staff retention and boast a diverse workforce, with flexible working options ensuring a healthy work-life balance for all employees. Jaywing was also delighted to be awarded the Great Places to Work accreditation in 2023.

Jaywing's nomination for the Integrated Agency of the Year Award is a testament to our pioneering spirit, client-centric focus, innovative approach and diverse workforce. We are honoured to be recognised for our integrated marketing solutions and remain committed to delivering exceptional results for our clients.