News & Views

With reduced marketing budgets also having to work much harder than ever before, it’s imperative that every penny achieves an impact on brand goals with zero wastage. We take a look at how your marketing strategy could produce wasted spend and how to fix it.

This month, Google announced some significant changes to the function of Phrase match keywords and Broad match modifier (BMM). These changes will commence this week and roll-out gradually through to July. After this, advertisers will no longer be able to edit or create BMM keywords.