IronmongeryDirect and ElectricalDirect wanted to devise a disruptive, eye-catching campaign that was impossible to miss.
This stunt, that just earned our team of creatives, PR and media specialists "Best PR Campaign" at the Prolific North Awards and "Best Digital Marketing Campaign - B2B" at the Northern Digital Awards, not only had to grab the attention of the UK public, but also had to illuminate a critical issue: mental health within the trades.
