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9 February 2023 / Opinion

Jaywing supports UK-first AR art trail: #LookUpSheff
Jaywing

In a UK first, we've helped to launch the UK's first AR art trail, Look Up, in Sheffield's city centre.

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9 February 2023 / Opinion
Don’t compare attribution with econometrics, they’re apples and oranges
Hanna Wade
Hanna Wade discusses the relevance of attribution modelling and why the debate needs to move from ‘right or wrong’ measurement techniques to a holistic framework driven by channel mix and objectives that reach an informed view.
26 January 2023 / Opinion
The most important part of AI is the human intelligence behind it
Catherine Kelly
Dr Catherine Kelly discusses why and how we must keep human values and accountability at the forefront as we harness the potential of AI in marketing.
31 May 2023
Mastering Google's New Search: User insights and integrated marketing essentials
Michael Bates
27 January 2023
Retail Resilience: How to fuel growth during the cost-of-living crisis
Liam McNally
5 December 2022
The three things you need to do personalisation properly
Malcolm Clifford
2 December 2022
Creative Media, Powered by Science
Jaywing
26 October 2022
Outsmarting recession: The only way to protect marketing is to be data-driven
Hanna Wade
9 September 2022
Accelerating growth with the acquisition of Decision
Jaywing
10 August 2022
The University of East Anglia appoints Jaywing as lead creative agency
Jaywing
28 July 2022
The University of Sunderland retains Jaywing as sole agency partner
Jaywing
28 July 2022
Employing data and insight to build brand and drive performance
Jaywing