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6 November 2023 / Opinion
The Marketing Effectiveness Series
Jaywing
Welcome to our effectiveness series, your backstage pass to Jaywing’s experts. Dive into the 4 part series to learn how to translate marketing language into the language of the boardroom.
31 October 2023 / Opinion
Effectiveness in Conversation: CFO & MD
Jaywing
In an age defined by constant change, Jaywing's CFO, Chris Hughes, and MD, Catherine Kelly, take part in a revealing Q&A session, shedding light on the relationship between marketing and finance.
23 October 2023
The Renaissance of Marketing Mix Modelling
Matt Triggs
12 October 2023
IPA’s EFFWorks 2023: Key Takeaways From The Conference At Your Fingertips
Hanna Wade
21 August 2023
An Analytics Transition: GA4 and the End of Google Optimize
Nathan Jackson
31 May 2023
Mastering Google's New Search: User insights and integrated marketing essentials
Michael Bates
9 February 2023
Jaywing supports UK-first AR art trail: #LookUpSheff
Jaywing
9 February 2023
Don’t compare attribution with econometrics, they’re apples and oranges
Hanna Wade
27 January 2023
Retail Resilience: How to fuel growth during the cost-of-living crisis
Liam McNally
26 January 2023
The most important part of AI is the human intelligence behind it
Catherine Kelly
5 December 2022
The three things you need to do personalisation properly
Malcolm Clifford