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Latest Opinion News Resources
2 March 2021 / Opinion
How to make an impact with zero waste marketing
Hanna Wade
With reduced marketing budgets also having to work much harder than ever before, it’s imperative that every penny achieves an impact on brand goals with zero wastage. We take a look at how your marketing strategy could produce wasted spend and how to fix it.
15 February 2021 / Opinion
Stay ahead with Google’s phrase and BMM update
Sean Healy
This month, Google announced some significant changes to the function of Phrase match keywords and Broad match modifier (BMM). These changes will commence this week and roll-out gradually through to July. After this, advertisers will no longer be able to edit or create BMM keywords.
28 January 2021
How does Apple’s iOS 14 release affect advertisers?
Olivia Webster
21 January 2021
Webinar Recap: Humanising Retail Banking
Jaywing
18 January 2021
Why brands who supercharge positivity will win in 2021
Sally Rushton
22 December 2020
21 positive things to take into 2021
Jaywing
21 December 2020
2020: A year in review
Jaywing
16 December 2020
Changing Tastes: Christmas 2020
Jaywing
27 November 2020
Brick and Mortal: Is the in-store shopping experience dead?
Victoria Yusuf
5 November 2020
Share of Search: Everything you need to know and why it matters to your brand
John Jackson
29 October 2020
There's power in loyalty: shifting customer focus in the energy sector
Victoria Yusuf