A playful look behind the scenes of Jaywing’s collaboration with Yorkshire Tea, this article explores the creation of Health and Safe Tea, a nostalgic, comedy-driven social campaign inspired by 90s workplace training videos. Blending Yorkshire Tea’s signature humour with a social-first creative approach, the project brought together top comedic talent and real brand voices to celebrate the art of a proper brew. The result is a highly shareable campaign that turns a familiar office frustration into something brilliantly entertaining.
