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Drip feed behaviour change

Data driven creative that saved 6.8BN litres of water

Lovely day, isn’t it?

Convincing customers to use less water isn’t easy. So, instead of flooding the region with a one size fits all message, we created a dynamic campaign with over 400 different variables that changed depending on the weather, geography and water demand. While the weather might often be unpredictable, this highly personalised, multi-award-winning approach across every channel from OOH to paid social, reduced consumer apathy, lowered consumption and benefitted the environment too.

Engaging with Sally from Skipton and Dave from Doncaster


litres of water saved

4.8M (kg)

reduction in carbon emissions


of customer savings

*where billed through a water meter


Gold Winner DMA Awards

Utilities & Telecomms

Winner Utility Week Awards

Environment Award

Silver Winner DMA Awards

Best Use of Marketing Automation

Highly Commended Marketing Week Masters Awards

Utilities Sector Master

Winner Northern Marketing Awards

Best Sustainable/Green Campaign


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