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20 years of keeping the UKs most loved bank unique

It began with ‘customer’ written in the centre of a page

first direct pioneered the idea that banks didn't have to sound or act like banks. As brand guardians for over 20 years, that spirit runs through everything we do together. Our powerful partnership delivers unexpected communications that speak to people who don’t accept the status quo. From developing new strategies to activating creative campaigns, we drive customer acquisition and engagement, all while safeguarding an icon in the sector.

We've spent 20 years making customers forget they're talking to a bank

Voted #1

Bank in the UK

Forbes 2021 World's Best Banks

Voted #1

Overall Service

CMA independent regulatory survey


Brand Guidelines delivered


Winner DMA Awards

Best use of Email

Winner Performance Marketing Awards

Best in Finance

Winner HSBC Global awards

Know your Customer

Commended The DADI awards

Financial Services


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