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ABOVE & BEYOND

20 years of keeping the UK's most loved bank unique

It began with ‘customer’ written in the centre of a page

first direct pioneered the idea that banks didn't have to sound or act like banks. As brand guardians for over 20 years, that spirit runs through everything we do together. Our powerful partnership delivers unexpected communications that speak to people who don’t accept the status quo. From developing new strategies to activating creative campaigns, we drive customer acquisition and engagement, all while safeguarding an icon in the sector.

We've spent 20 years making customers forget they're talking to a bank

Voted #1

Most Trusted Financial Provider

Moneywise Customer Service Awards 2019

Voted #1

Overall Service

CMA independent regulatory survey

5x

Brand Guidelines delivered

Successes

Winner DMA Awards

Best use of Email

Winner Performance Marketing Awards

Best in Finance

Winner HSBC Global awards

Know your Customer

Commended The DADI awards

Financial Services