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6 February 2024 / News

Jaywing named Campaign’s Integrated Marketing Agency of the Year Award Finalist


Jaywing is excited to announce that we have been shortlisted for “Integrated Marketing Agency of the Year” at the Campaign Agency of the Year Awards.  

Recognised for harnessing the power of data to amplify our creative and media response, Jaywing has been recognised for producing outstanding results for our clients. We have been shortlisted for some of the notable projects that we have worked on within the last 12 months, namely:


Collaborating with Skipton Building Society to develop a strategic brand roadmap:

In partnership with Skipton Building Society, we crafted a strategic brand roadmap emphasising "meaningful giving" to showcase how financial management supports loved ones. The brand was promoted across channels like TV ads and social media, with a unique typeface created from Skipton's logo. This integrated strategy led to a 17% rise in brand consideration, an 8% increase in ROI, and a 79% improvement in driving new account openings.

Take a look at the case study here.


Making the intangible tangible for Castrol

With our deep technical expertise, we've produced impactful output for Castrol over the past decade, connecting with global markets through engaging digital content. Achievements include:

  • 9 product brands on six continents
  • Over 50 CGI and live action films created
  • Content translated into 20+ languages
  • Award wins at Cannes Corporate Media & TV Awards and Brand Film Festival London.

Take a look at the case study here.


Jaywing's data-driven campaign with Yorkshire Water

Our dynamic approach in partnership with Yorkshire Water tailored over 400 variables based on weather, geography, and water demand. This personalised strategy, across OOH to paid social, reduced consumer apathy, lowered consumption, benefited the environment and saved 6.8BN litres of water.

Achievements included:

  • 6.8BN litres of water saved
  • 4.8M (kg) carbon emissions reduced
  • £9M customer savings* (where billed through water meter)
  • Numerous award wins

Take a look at the case study here.


Putting mental health in high visibility for IronmongeryDirect

Our approach for IronmongeryDirect aimed to establish brand authority, boost awareness among UK tradespeople, and drive targeted visibility growth through impactful and meaningful creative work.

As part of Mental Health Awareness Week, our data analysts, creatives and PR experts collaborated to strategise and execute a powerful and visually striking campaign: a giant piece of artwork made up of 687 high-vis vests, displayed on a construction site in the West End of London, to represent the annual number of trade suicides in the UK. One for each individual whose life was lost.

Through creative content, tech SEO and PR, we crafted a robust organic media strategy, securing relevant links through trade-targeted campaigns, stunts, and reactive commentary. Achievements included 39 links, 47 pieces of coverage, 33 average Domain Authority, a reach of 7,324,576 and an award win for Best Digital Marketing Campaign, B2B at the Northern Digital Awards.

Read more here.


Challenging the status quo with first direct
Jaywing has been brand guardians for first direct for over 20 years, pioneering the idea that banks can be different. From new strategies to creative campaigns, we drive customer acquisition and engagement while safeguarding an industry icon. Achievements include:

  • Voted #1 Bank in the UK
  • Forbes 2021 World's Best Banks
  • Voted #1 for Overall Service at the CMA Independent Regulatory Survey

Take a look at the case study here.


Jaywing has also been commended for our culture of continuous learning and development, empowering employees to be responsible for their own learning, development and progression, as well as many new business wins, successful strategies for organic growth, and processes taken to achieve business development goals. Dr. Catherine Kelly, Managing Director at Jaywing, says:

“Our inclusive culture and client-first mentality at Jaywing fosters trust, transparency, and collaboration, creating an environment conducive to achieving shared success. By leveraging data-driven insights and deploying cutting-edge technologies, we ensure that every marketing initiative is precise, maximising impact and fostering sustainable growth for our clients.”

Jaywing's journey to being named the Integrated Marketing Agency of the Year is marked by a trail of impressive accomplishments. From securing high-profile business wins to pioneering account-based marketing strategies and fostering client-centric partnerships, we are extremely proud to have redefined the standards of excellence in the industry.