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Optimised paid media spend with Decision

Decision leading the way

Jaywing collaborated with a well-known hair and beauty company to drive revenue growth across their UK stores, acquire new customers, and increase retention rates. By using Decision, we optimised their paid media brand strategy. Decision facilitated this by automatically monitoring Google several times a day. It enabled and disabled brand paid search ads based on both organic and paid competition results. As a result, media budget is saved where organic listings can pick up the traffic. This saved spend can then be re-invested to target more keywords and drive growth.


reduction in brand spend during the initial Decision trial


increase in new customer bookings* through using the reduction in media spend to up weight new customer acquisition (NCA) to grow our customer base