The secret is in recognising pivotal moments
The University of Sunderland is a unique institution. Career-focussed, supportive, and distinctly Mackem. As an extension of its marketing team, our role has been to use our sector knowledge to help leverage this uniqueness in a category often lacking real differentiation. We knew Sunderland was able to be more confident and demonstrate a real connection to its audience. The first step in our ongoing partnership was to unlock and make relevant the University's ‘life-changing’ promise. To make this purpose mean something to people, we defined ‘moments’ as the core idea. Not necessarily the fan-fared, photo-opportunity moments. But the intimate, internal ones where something clicks, where you see your future ahead of you, where you find your calling – the moments that add up to life-changing.
Thinking that defines the next 3+ years of marketing strategy
Increase in prospectus requests
Increase in international applications
Sunderland, London, Hong Kong
From day one, Jaywing just ‘got’ us, and so collaborating has been hugely fruitful. From long-term strategic thinking to agile, responsive solutions - all the way to hard-working creative execution. It all comes together.
‘An innovative approach for the University of Sunderland that took personalisation to a new level and delivered it with rigour.’
‘With clever, meaningful messaging, the University of Sunderland delivered a great campaign utilising personalisation, humour and engaging content’