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Fresh Up Summer

Refreshing results on Instagram, 40% higher than target

Positioning summer as a state of mind

When 7Up asked us to come up with a new pan-European strategic insight for summer, our ambition was not simply to reflect summer, but refresh it. We teamed up with British illustrator Hattie Stewart, famous for her playful ‘doodle bombs’, to create her artwork over iconic landscapes. The resulting images were quirky, vibrant and perfect for summer. Working directly with Instagram for maximum reach and authenticity, we invited 7Up fans and popular local Instagrammers to upload their summer snaps and hometown images to see them refreshed with 7UP.

Making a splash on social media


higher engagement rate than target


reach amongst target audience