Loading Jaywing website
12 May 2020 / Resources

Retail in 2020: The year disruption wasn't a buzzword


Right now, we're seeing a monumental shift in retail. Bulk-buying. Product switching. Mass online ordering and shopping locally through necessity, rather than choice. All of which are catalysts for permanent behavioural shifts. 

In fact, over 86% of consumers say they’ve changed their buying behaviour in just a few weeks. It’s catapulting the sector into uncharted territory. And making the majority of retailers, who have their doors temporarily closed, feel further away from their customers than ever before.

As the context and pattern of consumers' lives are changing so rapidly, how can retailers get a clear view of movements at a customer, product and societal level? How will they maintain trust in their brand, products and services? How can they hold on to their most valuable and loyal customers? How are they resetting expectations for today? And how will they recover the customer experience in the future? 

Data. That's how.

In our latest guide for retailers, we look at the current situation, its impact and their ability to respond.


We work with some of the biggest brands in the UK retail sector. Isn't it time we met?

Speak to us