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9 May 2024 / News

Young creatives pitch specialist car brand ideas to Jaywing experts

School of Thought creatives pitching to Jaywing

Jaywing is proud to be hosting week three of the Leeds programme of School of Thought – a 12-week scheme for young creatives. 

The programme, designed for new competitive and fearless thinkers in the region, sees them pitch their ideas head-to-head every week.

Each Monday, the entrants are set a new brief from a different agency and are given just a couple of days to develop their response, before having to confidently pitch it to a panel at the end of the week. The briefs cover a range of specialisms, including TV, radio, digital, social, press and outdoor, thereby challenging the candidates to demonstrate how they can flex their creativity and thinking across a wide variety of channels.

Jaywing set a brief based on out-of-home advertising for a specialist car brand. Entrants attended a presentation evening at our Globe Point office in Leeds to pitch to our agency experts across the design, creative and media teams. The young creatives delivered launch ideas for a new electric car, with thoughts ranging from giant Scalextric cars to partnering up with ‘The Hardest Geezer’, during an evening of pizza and drinks, with constructive feedback and networking opportunities.  

The programme, which aims to support people from a diverse range of backgrounds to gain experience in the world of advertising, is something that Matt Eastwood, Associate Creative Director, and Dan Madden, Associate Creative Director at Jaywing are passionate about and who have taken it upon themselves to head up the week on behalf of the agency. 

Dan said: “Matt and I never did advertising at university, instead it was an after-hours course like this that got us started. That’s why we feel very strongly about giving people a way into agencies that isn’t just the typical university route. It’s a great way to get a broader mix of people with different backgrounds and experiences into the creative department, which ultimately leads to better creative work.” 

One of the entrants, Catherine Aletta, shared her thoughts on the evening: “Everyone keeps saying that the weeks get more challenging as we progress through School of Thought, and Jaywing’s brief was no exception; but the greater the challenge, the more enriching the experience. To get to learn how to tackle different propositions - within different sectors and without typical limitations - whilst receiving feedback from top tier creatives has provided unmatchable exposure to life in advertising. 

“With a background in beauty and lifestyle, I wouldn’t have otherwise had an opportunity to flex my creative muscles with an automotive task. But what made it all the more valuable was the safety to test new ideas with the support, encouragement and feedback from the guys at Jaywing, who also sacrificed their Monday and Thursday evening to make it happen. Thank you all.”