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29 June 2022 / News

Jaywing joins Channel 4's Content Creatives initiative


Working with Channel 4 on its Content Creatives initiative, we'll be offering career-changing opportunities to 25 young people based in the north of England.

Channel 4 is offering 25 more career-changing opportunities to young people based in the north of England.

Twenty-five young people from disadvantaged backgrounds will have the chance to kickstart a career in the creative industries after Channel 4 set up a range of partnerships with businesses based in Manchester and Leeds.

The opportunities come as the broadcaster launches the next round of recruitment for its Content Creatives initiative - a training and work scheme aimed at 18 to 24-year-olds with a passion for content creation and creativity. It will be the first time the Channel 4 Content Creatives initiative will run in Manchester as well as Leeds.

Sinéad Rocks, Channel 4’s Managing Director Nations and Regions said: “We know our Content Creative initiative can change people’s lives and we’re really thrilled to extend the programme to Manchester and offer more opportunities than ever before.

“Working with partners in Leeds and Manchester means that more young people with a passion for creativity can take that first, important step into a career that they might not even had realised existed on their doorstep.”

The fully paid 14-week scheme sees trainees undertake six weeks of bespoke training with the specialist company SharpFutures. The training covers production techniques, storytelling, pitching and other key skills such as teamwork and communication.

The training is followed by an eight-week work placement either with 4Studio, Channel 4’s digital content studio, or one of Channel 4’s creative partners in Leeds or Manchester.

For this cohort of trainees Channel 4 has lined up work placements with some fantastic creative organisations on either side of the Pennines including Chief, Consume Comms, Dentsu Creative, Dubit, Jaywing, Leeds 2023 and Social. 

The organisations cover a range of creative disciplines, but each has a passion for creativity and a commitment to supporting and nurturing talent.

Rosie, 20, from Sheffield, currently on the scheme in Leeds, said: “Prior to Content Creatives, I had little knowledge and awareness of the creative industry and no idea on where to start getting experience.

“The training has educated me about the broad range of roles within the industry as well as how to have confidence in my skills. Currently, I’m on a placement at a design company and couldn’t be more thankful to have been given the opportunity.”

Karl Stones, Executive Creative Director at Jaywing said: “Creative industries like ours in the north are crying out for a fresh impetus of home-grown talent. But the irony is, most young people on our doorstep don't know we exist and what we really do.

“We’re fiercely passionate about finding the next generation of writers, editors, designers, storytellers and makers - and we know how hard it can be get a foot through the door. So it's important we seize opportunities to address this wherever possible. This opportunity alongside Channel 4 to unearth diverse young talent with a passion for creativity enables us to help shine a light on them.”

The Content Creatives scheme is open to people aged 18-24 who are able to work in either Leeds or Manchester. Applications need to be submitted by Monday 4th July and can be made at https://sharpfutures.org.uk/channel-4-content-creatives/