The “We Are Non-Stop” campaign featured a host of high-profile Gen Z vloggers including Niomi Smart, Jim Chapman, AJ Odudu and more. The campaign is a celebration of the Gen Z audience and their non-stop lives, showcasing how they love to get the most out of everything they do, with Naked being the ‘Power. Full. Smoothie’ that keeps them going.
Alongside a central video (below), the campaign also featured national snapchat geofilters, sponsored content and vlogs from the influencers going about their daily non-stop lives.