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26 November 2020 / News

Studio appoints Jaywing as Effectiveness Partner


We’re working in partnership with Studio.co.uk to support its ambitious digital transformation by gaining a holistic and consistent approach to marketing performance and reporting.

Through our advanced data-driven attribution and econometrics modelling, we will provide Studio with a single, objective view of marketing activity and campaign performance across all channels including digital, CRM, print and TV, as well as the role and importance of each marketing touchpoint. This will enable Studio to benchmark ROI against all marketing channels and ensure it allocates the right spend to drive its objectives, particularly in ATL media.

Our team of data science, technology and digital marketing experts will work closely with Studio to help the brand determine the overall impact of its activity, optimising both marketing strategy and investment decisions. Enabling Studio to have greater confidence in forecasting, and in setting and meeting targets to achieve its business objectives.

Ed Child, Head of Enterprise Data at Studio.co.uk said: “A key objective for our business is to elevate our approach to measurement, giving us a greater level of accuracy in understanding marketing performance when making significant investment decisions. Jaywing will be a critical partner to help us drive data informed decisions with our media spend to gain an impartial, objective and transparent view of marketing effectiveness.”

Catherine Kelly, Director of Performance & Media Science at Jaywing said: “We are delighted to be working with Studio. We understand that businesses spend large sums of money across the whole marketing mix, but rarely see the full view of how effective each channel is or how they amplify each other. Through our integrated econometrics and attribution modelling solution, powered by our proprietary technology, we will help Studio ensure consistent, effective and efficient use of spend and a unified 360-degree view of marketing performance.”