Register Now: How to Build a Data-Driven Marketing Strategy That Works

At Jaywing, we believe the answer lies in connection; between teams, tools, tech and data. That’s why we’re bringing together senior marketing leaders once again for our More Than Marketing roundtable event, hosted with our partners at Google. This series of expertly facilitated, peer-led conversations is designed to tackle big marketing challenges and uncover practical solutions. 

Date: Tuesday 8th July 2025 
Time: 9.30am – 4.30pm 
Location: Central Manchester (a 7-minute walk from Manchester Oxford Road train station) 

Register your interest here

Built for Senior Marketers 

This is not your average industry event. There are no long slide decks. No sales pitches. Just real, honest conversations with fellow marketing leaders, guided by 25 years of Jaywing expertise in integrated data, creative, and performance. 

Last year, we welcomed brilliant minds from brands such as First Direct, Yorkshire Water, HSBC, Mamas & Papas, Mobiles.co.uk, Pharmacy2U, the University of Leeds, and Bettys & Taylors. Together, we explored the future of marketing and what it takes to build more connected, effective, insight-driven ecosystems. 

Back by demand, this year’s roundtables take on the latest issues marketers are facing right now. 

What to Expect 

We’ll cover topics that matter most to senior marketers right now: 

• How to make every pound work harder 
  Practical measurement frameworks and marketing mix modelling in action. 
  
  
• What ‘real’ customer understanding looks like today 
  Connecting first-party, third-party and behavioural data to drive better decisions. 
  
  
• The role of AI in driving performance and personalisation 
  Exploring how advanced AI (including Gemini) is transforming personalisation and customer experience. 
  
  
• How to build a modern marketing ecosystem that delivers 
  Breaking down silos, aligning channels, and creating a data foundation that fuels growth.
   
• How to structure high-performing, integrated teams 
  Bringing together performance, brand, data and tech - organisational design that works. 

These aren’t theory-led topics. They’re built around the issues senior leaders are navigating right now, with space to learn, share, and problem-solve together. 

Featured Panel: Prioritising What Matters 

A standout moment in the day will be our panel discussion: “How to prioritise budgets – why you can’t be good at everything.” In a climate where marketers are being asked to do more with less, this session brings together candid perspectives from Jaywing leaders, our clients, and a representative from Google. Expect an honest, practical conversation about what to invest in, what to let go of, and how senior decision-makers are navigating the tension between brand, performance, innovation and ROI. It’s not about theory; it’s about the real trade-offs and strategies happening in boardrooms right now. 

Why Jaywing? 

Because we’ve spent over two decades at the intersection of data, creativity and performance. But tech is only as powerful as the thinking behind it. And that’s what More Than Marketing is all about: connecting people who want to lead the next phase of marketing with confidence, creativity and clear insight. 

Ready to be part of the conversation? 

This year’s roundtables are now open for registration. Places are limited and reserved for senior marketing decision-makers. 

Register your interest now and we’ll be in touch to confirm your place.