Every city needs to market itself. But that doesn’t mean every city’s website needs to look the same. When Marketing Sheffield and the City Futures department at Sheffield City Council approached Jaywing to redesign the Welcome to Sheffield site, it quickly became clear that in a world of identical city websites there was a real opportunity to help Sheffield stand out. A site as layered and purposeful as the city itself. Something that captures its thriving creative culture and genuine sense of community.