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7 June 2024 / News

Jaywing and Yorkshire Tea: a proper partnership

Pictured: Jaywing and Yorkshire Tea & Taylors of Harrogate Coffee

Jaywing is ‘proper’ delighted to announce that Taylors of Harrogate has appointed us as their Digital Partner Agency for its UK brands, Yorkshire Tea and Taylors Coffee.  

Jaywing has been appointed to provide a range of strategic and creative services to the brand, including brand development, website design and development, creative content production and social media support.  

As Yorkshire Tea and Taylors Coffee’s digital partner, we are looking forward to collaborating  closely with internal teams and the agency group to optimise their digital effectiveness, ensuring that they realise their full creative potential online. Tom Craik, Senior Digital Business Developer at Taylors of Harrogate said:

“Jaywing’s proposition of integrated creativity and data cleverness is well aligned with what we need to push our comms effectiveness to the next level. They are a brilliant bunch and we clicked with the team instantly – they share our passion and sense of fun, and that’s a great foundation for a creative relationship.  

“What really stood them apart in the pitch process was their meticulous and passionate diagnosis of the Yorkshire Tea brand, what makes it special and how to unleash that online – leading to some brilliant big ideas.” 

Ben Marshall, Creative Director at Jaywing said: “We're extremely excited to announce our partnership with Taylors & Yorkshire Tea. Their dedication to innovation and excellence (not to mention never cutting corners when it comes to a proper brew) resonates deeply with our own values at Jaywing. We can’t wait to start working with such bucket list brands, and we’re looking forward to delivering outstanding results together. To top it all, they’re lovely people.” 

Commemorating the immersion day in a ‘proper’ fashion, Jaywing enlisted the help of local sign painter Ben Stevenson of PMA Signs, at our head office in Sheffield. 

Jaywing will work alongside Yorkshire Tea’s media agency, Goodstuff, and creative agency, Lucky Generals.