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20 December 2023 / News

The Entertainer selects Jaywing as its chosen paid media agency


Jaywing is delighted to announce a partnership with The Entertainer. We will be providing paid media services to the toy retailer, supporting the company to maximise its value and efficiency. They will utilise Jaywing’s Media expertise in paid search to assist with their incremental growth. 

The Entertainer is the UK’s largest independent toy retailer, with more than 170 locations across England, Scotland and Wales. Founded in 1981, the brand is now part of the Teal Group Holdings, who also own other household names such as the Early Learning Centre and Addo Play. The company’s vision is to drive incremental value, increase spend and growth, and to contribute to the business’s multi-channel strategy.  


With its innovative thinking and data-driven strategies, Jaywing has a reputation for being a pioneer in driving paid search growth in the retail industry and we are excited to support the company in its next phase of growth. 


Malcolm Carter, Head of Online, Digital & Customer Services at The Entertainer says, 

“I have worked with Jaywing before and well aware of their high-quality client support, but I thought they really excelled through the pitch process and quickly understood our business strategy and needs.  As an agency with an excellent track record and expertise in their field, choosing Jaywing felt like the perfect fit for The Entertainer.  I look forward to working closely with them on our exciting growth plans.” 


Liam McNally, Commercial Director at Jaywing says, 

“We are delighted to be working with The Entertainer to support them in achieving their goal of driving value and efficiency across the business. One of their company values is offering exceptional customer service, which pairs well with our core values at Jaywing. Our paid media team is eager to help them achieve some incredible results.”