So, what exactly did we win for?
It boils down to this: we're using emerging tech, specifically AI, in ways that actually work. It’s about building tools that give our clients a real competitive edge.
Let's look at a couple of examples. Take Comprehend. This is our AI tool that gets inside your content to figure out what makes it tick; its relevance, its authenticity. We built bespoke AI models for it. The impact? For Space Station, using Comprehend helped their organic clicks jump by a staggering 414%. Four. Hundred. And. Fourteen. Percent! It meant they suddenly ranked for way more keywords. And for Mobiles.co.uk, it achieved a 300% increase in organic clicks just by boosting their visibility across key search terms.
Then there's Archetype. This is our award-winning predictive modelling software, and it's brilliant because it lets you build powerful AI models (think neural networks) even if you're not a coding expert. It's making a massive difference in predicting customer behaviour. We used it with a leading homeware and fashion retailer, for instance, digging into years of their customer data. The goal? To figure out who was most likely to do things that really drive value such as buying again and cross-selling opportunities.
By using Archetype to build models predicting this, we helped them get way smarter about their marketing, like optimising costly direct mail by focusing only on people most likely to buy after receiving it. It meant they could reduce wasted spend and target campaigns precisely to encourage that high-value behaviour. Practical AI solving real business problems.
And it’s not just these. We've got Marketing Mix Modelling (MMM) and our Data-driven Attribution solutions, often powered by our foundational data platform, Almanac. This help clients finally see which marketing efforts are really driving sales across everything they do. No more guessing where the budget should go! Plus, our recently launched Jaywing Marketing Impact Score (MIS) tool gives brands a clear, objective view of how their digital performance stacks up against competitors. It seriously helps pinpoint exactly where to focus for growth.
Why does this award matter? It’s about your results.
Ultimately, this award isn't just for our trophy cabinet. It's recognition for the impact we deliver. The tech from the Accelerator Lab is all about getting you measurable outcomes – boosting traffic, protecting revenue, giving you genuinely clear data to make smarter decisions.
Our folks aren't just building cool stuff in the Lab, though. They're passionate about this stuff and love sharing what they learn. You'll find them out in the community, speaking at events, sitting on panels, and sharing insights through reports, guides and podcasts. It's all part of the conversation about how data and AI can truly transform marketing.
Most importantly, nothing beats hearing it straight from a client. Chris Other, Director of eCommerce & Marketing at Studio Retail, put it perfectly:
"I recommend Jaywing to any business seeking a reliable, forward-thinking and results-driven marketing partner. Their expertise, creativity and dedication have made a significant difference in our business." That kind of feedback really is the biggest win.
So, what's next?
Winning 'Best use of Emerging Technology' is a massive high, don't get me wrong. But the energy in the Accelerator Lab right now is all about what's next. We're constantly exploring, constantly building. We're absolutely committed to staying at the very front of applying data science and AI in ways that deliver real, quantifiable success.
It feels amazing to have our team's expertise and pioneering spirit recognised like this. It just reinforces that combining deep data knowledge with cutting-edge, practical tech really is the key to unlocking genuinely extraordinary results.
