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Send it with feeling

Taking a D2C card and gift brand to market in the most competitive time of year

Hallmark has been making it personal for over 100 years.

One of the oldest and most established greeting cards brands, trusted by millions. However, when it comes to purchasing online, they were a new entrant into the arena going up against established competition who have dominated the market for a number of years. Jaywing were challenged with bringing Hallmark to market at one of the most competitive times of year: Christmas. Through our partnership, we delivered an insight-led strategic proposition, “Send it with Feeling” to demonstrate Hallmark as the more considered choice in the market. A multi-channel campaign followed to launch the proposition, encompassing TV, radio, PR and an array of digital paid media formats.


increase in direct and organic traffic vs forecast indicating a strong brand presence


increase in time spent on site for first time direct and organic traffic vs pre-campaign


conversion rates for direct and organic traffic vs pre-campaign