INSPIRING THE NATION’S NEXT ADVENTURE
With the boom in UK staycations showing no signs of slowing down, Best Western asked us to develop a PR strategy to support their ‘More to Explore’ summer marketing campaign, generating national news stories and driving website traffic. Using booking data and search trends, we launched a consumer poll to the Nation to help crown Britain’s happiest view (Broadsands beach in Devon if you fancy visiting) and a tongue-in-cheek Google Chrome extension that blocked all mention of England’s disastrous World Cup campaign.
Exceeding expectations for high quality coverage
increase in site traffic
pieces of campaign coverage
130% increase on target
profile links achieved
We wanted a campaign that went beyond press releases, stunts and gimmicks which ran true to our storytelling ethos and would inspire audiences and get them exploring Great Britain. That's exactly what this campaign did, as well as exceeding our revenue targets."