In December we reflected on 21 positive things to take into the New Year, from home working and achieving a better life balance, to celebrating key workers. Yet, according to the latest data from McKinsey & Company, ongoing disruption and levels of pessimism are said to be at their highest point since the pandemic began. If that’s the case, do brands have a social responsibility to lead with inspirational, light-hearted and supportive content?
If brands truly want to make a positive impact on people, culture and society, then surely now, more than ever, “supercharging positivity” by spreading good news and supporting progressive changes in society should be a priority. So how can brands create positive change and make a credible and authentic contribution in these challenging times?
We look at what lessons can be learnt from the brands sharing, discussing and inspiring positivity to inform action in 2021.