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22 December 2020 / Opinion

21 positive things to take into 2021


Positives? What positives?

2020 did not work out as planned.  

In a year like no other, that has had a radical and long-lasting impact on the way we connect, communicate and work, it has been easy to focus on the overwhelmingly negative consequences of the pandemic

But there are always celebrations once the challenges end.  

So, looking towards the New Year, we’ve taken a look at 21 positive things that have come out of 2020. Focusing on the new attitudes and opinions of consumers, we highlight how this can have positive implications for brands. And challenging ones too, for those left behind. 

From the power of community and human connection to our new and profound love of podcasts, here are 21 things for brands to consider going into the new year to engage customers and build high performing brands. 

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