If you’re thinking creators are only useful for TikTok or Instagram, it’s time to rethink that. Andrew Rowley, our Organic Social Lead, recently wrote a great piece for The Drum that really nails this; creators should be treated as strategic partners, not just one-off social plays.
At Jaywing, we see this all the time. When you treat creators as part of a wider marketing plan, backed by solid data and insight, you get content that works harder across channels. It’s not just about posting on socials, it’s about genuine connections, authentic storytelling, and driving real business results.
Using our data tools and experience, we help brands find the right creators and make sure the content they produce reaches the right people, in the right way, for maximum impact. It’s a long-term game, not a quick win.
If you want to dig into why creators deserve a bigger role in your marketing strategy, Andrew’s article is a brilliant place to start: Treat Creators as a Strategic Asset, Not Just One Social Play.
If you want to turn creativity and data into real growth, we can help you to make the most of these partnerships.