At a time when every penny of marketing investment is under scrutiny, knowing where not to spend is just as important as knowing where to double down.
That’s why a standout session at ‘More Than Marketing’, our upcoming event with Google in Manchester on Tuesday 8th July, will be a panel discussion dedicated to one of the biggest challenges marketers face right now:
“How to prioritise budgets – why you can’t be good at everything.”
We’ve brought together a brilliant panel of senior leaders from across ecommerce, travel, retail and marketing strategy, all with firsthand experience of making smart budget decisions in fast-moving environments.
Paul Downer, Head of Commercial at Travel Republic and Netflights, brings a sharp commercial lens from the travel sector, where data-led decisions, seasonality, and shifting customer demand shape where and when to invest.
Paul Tinsley, Chief Marketing Officer at Furniture & Choice, shares his perspective from the retail front line; from prioritising performance channels to testing new ideas and staying agile in a competitive ecommerce landscape.
Jonny Sycamore, Managing Partner at Jaywing, offers an integrated view on how brands can use data to cut through complexity, focus on what actually drives results, and avoid spreading budgets too thin.
The discussion will be hosted by Becca Tredget, Strategy Partner at Jaywing, who brings a wealth of experience in brand strategy and customer experience, helping brands turn insight into impact.
From deciding which channels to invest in, to knowing when to pivot spend or test something new, this conversation will go beyond theory to explore the realities of modern marketing budget planning and the trade-offs that come with it.
The panel will explore how marketers set priorities that truly align with business goals. They’ll tackle balancing quick wins with long-term brand growth, choosing the right mix of Paid, Earned, Shared, and Owned channels and measuring what really works. Expect insights on moving beyond fixed budgets to more agile planning, balancing creative and media spend and turning learnings into smarter future strategies.
Whether you’re wrestling with budget constraints, juggling stakeholders or rethinking your channel mix, this panel will share honest, practical perspectives you won’t want to miss.
More Than Marketing is happening on Tuesday 8th July in central Manchester. It’s a full-day event co-hosted by Jaywing and Google, bringing together marketers for insightful conversations, fresh thinking and plenty of actionable ideas.
Places are limited, so if you’d like to register your interest to attend or find out more, click here