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14 February 2024 / Opinion

How to expand awareness and market share through TV intelligence


Expanding awareness and market share through TV intelligence involves an understanding of audience behaviour, content performance, media planning, and measurement, including: 

1. Audience insights

TV intelligence enables marketers to understand audience demographics, viewing habits, and preferences. By analysing data from set-top boxes, streaming services, and other sources, marketers can identify the key audience segments most likely to respond to their brand messaging. This includes factors such as age, gender, location, interests, and purchasing behaviour.


2. Content optimisation

With TV intelligence, marketers can evaluate the performance of different ad creatives in real-time. By testing variations in messaging, visuals, and calls-to-action, they can identify which elements resonate most with their target audience. This iterative approach to content optimisation ensures that TV ads are not only engaging, but also effective in driving brand awareness and action.


3. Media planning and buying

TV intelligence provides valuable insights into media consumption habits and channel preferences. Marketers can use this data to strategically allocate their advertising budgets across different networks, programmes, and time slots. By identifying high-performing channels and optimising media placements, they can maximise reach and frequency while minimising wasted ad spend.


4. Performance measurement

Tracking the impact of TV advertising campaigns is essential for evaluating their effectiveness and optimising future efforts. TV intelligence enables marketers to measure key performance indicators such as reach, frequency, brand lift, and conversion rates. By analysing these metrics, they can assess the ROI of their TV ad spend and make data-driven decisions to improve campaign performance over time. 


Utilising TV intelligence empowers marketers to make informed decisions at every stage of the advertising process. From audience targeting and content optimisation to media planning and performance measurement, TV intelligence provides the insights needed to expand awareness and market share effectively. 

Ready to leverage the power of TV intelligence to expand your brand's awareness and market share? 

Contact us now to learn how Jaywing can help you unlock valuable insights into audience behaviour, optimise your content, strategically plan your media placements, and measure the performance of your TV advertising campaigns.