What does the disavow tool do in 2019?
Since the roll-out of ‘Real Time’ Penguin 4.0 in September ’16, Google highlighted a number of key changes to the link-spam element of its core ranking algorithm.
Penguin 4.0 brought with it:
- The real time assessment of spam scores for pages, as links are discovered. This means an end to the infrequent refreshes of the spam score of a site’s backlink profile.
- As a result, recovery from link penalties take effect much more quickly, as do any negative effects.
- Granular spam scores, allowing individual pages to be impacted rather than blanket scores affecting the entire domain.
As a result of these adjustments, link spam and its effect are seen much more quickly and handled more easily by a webmaster, or their agency. If you submit a disavow list to Google, manual actions can be withdrawn more quickly, just as any penalisation can be doled out as bad links are identified.
However, Googlers have made a number of statements that go one step further, suggesting that Google can simply choose to ignore bad links without penalising the target site. This sounds ideal – negative SEO becomes a thing of the past, as the links are simply ignored instead.