Many global brands suffer from this in a big way and it’s understandable considering the number of countries and languages global sites need to service.
However, there are things that can be done to improve geo-targeting issues.
First, let’s take-a-look at a global brand that is getting things wrong:
So, you may think that a super brand like McDonald’s would ace geo-targeting but, sadly not. A quick search in Google UK using the keyword “mcdonalds” and the U.S site appears at position 1: