Loading Jaywing website
28 July 2022 / News

The University of Sunderland retains Jaywing as sole agency partner


Jaywing will continue to build on the bold, confident and optimistic positioning it has created and executed over the previous 5 years, ensuring the University continues to stand out in the highly competitive landscape.

The new 5-year contract will see us continue to work with the University as its sole creative partner.

The University of Sunderland has 25,000 students based in campuses on the North East coast, in London and Hong Kong and at its global partnerships with learning institutions in 15 countries. As an institution proud to ‘know its place’, the University has built on its ‘life-changing’ proposition and purpose since it began working with us in 2018, sharpening its career-focused ambition to welcome talented students from all backgrounds and proudly challenging perceptions of its location embedded in the North East region.

Jane Oswald, Head of Marketing at the University of Sunderland, said
“Following an extensive tender process, we are genuinely excited to be continuing our partnership with Jaywing. From the outset they have demonstrated a real understanding of the University, the city of Sunderland and the wider North East. They have previously delivered bold, stand out creative with an authentic tone of voice, that appeals to our diverse markets and is underpinned by research. Jaywing clearly demonstrated the potential to build on this, enabling us to widen our appeal and connection with potential students whilst strengthening our brand.”

Ben Marshall, Creative Director at Jaywing said
“Universities are, by nature, varied and complex – pretty much a destination brand in their range of products and lifestyle, all in equal measure. However, in seeking to showcase everything, it’s often impossible to stand out. The University of Sunderland focuses on an authentic brand translation that considers principles around a tone of voice that works for all audiences, markets and channels. Being straight talking, supportive and proud of its place in the world is very Sunderland. That authenticity resonates and enables it to stand out far beyond anything else in the space. Our collaborative approach with Jane and the team is one we value hugely, and we cannot wait to begin this new chapter.”