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13 July 2021 / News

Skipton Building Society invests in Jaywing


Skipton Building Society, the UK’s fourth largest building society, has appointed Jaywing as its strategic and brand agency partner to develop the brand’s story and provide long term strategy and creative.

Responsible for creative brand strategy and execution, we will continue to build on Skipton’s iconic castle brand mark and develop creative concepts, leading with TV as well as digital channels and print, including press and social media. The partnership will see us directing the strategic roadmap for the brand over the next three years.

Established in 1853, Skipton Building Society has 88 branches across the UK, assisting over 1 million customers. With a founding purpose of helping people into homes and to save for a better future, it offers savings, mortgages and financial advice to help customers achieve their future goals. 

Of our partnership, Lynne Cook, Head of Marketing at Skipton Building Society, says “Jaywing absolutely understood what we wanted to achieve and identified what makes us different, demonstrating how we can continue to evolve the brand and attract new audiences, whilst remaining relevant and without losing the equity we’ve gained over the years. We wanted a true partner agency that really challenged our thinking and Jaywing did just that - we're really excited to be working with the team.”

Karl Stones, Executive Creative Director at Jaywing, comments “Skipton Building Society is on an amazing journey and has already built a strong brand and a glowing reputation. Our aim over the next 3 years is to help optimise the brand with some big, unified thinking across all channels - from TV to social and everything in between.

Strategically, we have helped the business clearly define its position and emphasise exactly why Skipton Building Society matters as a brand in this new world we’re living in, helping to reframe Skipton as a more modern and progressive offering for customers.

It’s an incredible win for Jaywing, being up against some real quality UK agencies, so it’s a real positive validation for the strength of our agency proposition and our creative and strategic thinking.”