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3 February 2020 / News

HSBC redefines brand engagements with Expats


Redefining customer experience.  It's what we stand for.

We were selected by HSBC Expat to help redefine the way the brand engages with audiences who live, work and bank across different countries.

Through our data-driven creative capabilities and our considerable sector experience and expertise, our work will help HSBC uncover the next generation of expats.

Our remit extends to developing the HSBC Expat brand across all touchpoints to help differentiate them in an increasingly competitive market, ensuring their banking proposition resonates with customers through a memorable and authentic dialogue.

The HSBC Expat business, which is based in Jersey, provides specialist services, expert support and connections to help its customers build fulfilling and successful lives abroad for themselves and their families. Covering multi-channel digital and messaging strategy, plus always-on campaign activation, HSBC Expat will look to deepen customer relationships and expand its range of cross-border banking solutions to new audiences.

Kara Lisik, Head of Marketing, HSBC Expat and HSBC Channel Islands and Isle of Man said “HSBC Expat continually reviews and evaluates who and where our audience and customers are, and we’re looking forward to working with Jaywing as we navigate the best ways to engage with them.”