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15 March 2019 / News

Amobee X Epiphany: The Programmatic Opportunity event round up

Felicity Griffiths / Head of Marketing

Earlier this month, we held our first joint event with our display technology partner, Amobee, all around the opportunities for brands within programmatic.

The private morning event, held at Mortimer House in London, delved into how programmatic fits in as part of your wider digital marketing plan, how the data from programmatic can fuel the rest of your strategy, and how you should be measuring its success depending on where it sits in your customer journey.

Take a look at our video round-up of the event and key takeaways: