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24 June 2020 / News

A bold new plan for future growth


We’re pleased to announce ambitious plans to create a more integrated, collaborative and client-centric structure across Jaywing, bringing together all areas of our business. The new model will give clients better access to our full range of specialists and sector expertise with data, creativity and performance sitting at the core. 

This new structure will focus on our client markets, supported by the wide range of specialist skills we offer, enabling our full range of integrated services to be more readily accessed by clients, whilst improving effectiveness and efficiency by streamlining processes and systems.

Going forwards, the whole business will adopt the Jaywing brand, which will incorporate Epiphany, and will relaunch in the Autumn. Epiphany’s clients and team will be brought into the wider Jaywing business, enabling specialists to work together more seamlessly to create and deliver multi-disciplinary strategies.

Our CEO, Andrew Fryatt comments: “Since joining the business three months ago, I have been impressed by the organisation as a whole and its exceptional people. However, it became clear that we need a structure that enables us to support growth across all of the disciplines offered by our specialists and to better respond to unprecedented levels of transformation right across our industry and in our client sectors. 

The changes announced today will allow us to be more client and market-centric, whilst building expertise in key verticals to continually improve our delivery and effectiveness. The performance marketing capabilities of Epiphany will now be fully integrated within Jaywing, allied to our data science heritage and creative skills.

“The structure of the UK business has previously been based on acquisition and geography, but the experience of the last few months has underlined the need for change. We need to work more collaboratively, adapting and evolving our offer and assembling our many specialisms to better meet our clients’ challenges. 

Our new structure facilitates this and puts us in the best position to showcase the incredible skills within the agency, whilst also improving efficiencies to enable a more integrated way of working. Unfortunately, as part of this process, there may be a small number of roles impacted across the UK business.

“We believe that this is positive news for our existing client base, and will also allow for better knowledge sharing and working practices between our teams. I believe we are extremely well placed to continue to offer precisely what our clients want and need right now - brilliant creativity, sophisticated expertise in data, performance marketing and the application of technology to meet marketing challenges. I am looking forward to continuing to work with the fantastic talents within the agency.”

If you’d like to understand more about these changes please contact us, or email [email protected]