Understand where AI is shaping decisions and how to stay visible when it matters most
Date: Thursday 21st May 2026
Time: 2.00 - 3.00pm
Location: Clockwise, Linley House, Dickinson Street, M1 4LF
Large language models are now shaping how people discover, evaluate, and choose brands, influencing everything from early research to final purchase. But as visibility shifts into AI-generated answers, many brands are losing control of how they show up, how they’re perceived, and how performance is measured.
Join Jaywing and Semrush for a practical, inside look at where LLMs fit in today’s digital journeys and how to make sure your brand is part of the answer.
In this session, we’ll explore how AI is reshaping the path to purchase, what it takes to optimise for this new layer of visibility, and how to connect AI engagement back to real business impact.
• Where LLMs influence the customer journey , from discovery through to conversion
• How AI-generated answers are changing brand perception before a click happens
• What “optimising for AI” actually means, from authority to content structure
• How to measure performance when clicks are reduced and journeys are fragmented
• Practical ways to attribute AI visibility to traffic, conversions, and revenue
• SEO and search leaders adapting to AI disruption
• Digital and performance marketers under pressure to prove ROI
• Brand and content teams responsible for visibility and perception
• Anyone looking to stay competitive as search evolves beyond the SERP
Head of SEO
Sam leads the SEO team, developing Jaywing’s organic search product and driving SEO client strategy. With 8 years of SEO agency experience, previously at global network agencies, Sam works across a variety of industry verticals, specialising in ecommerce and internationalisation.
SEO Manager
Millie is an SEO expert with 5 years of experience, specialising in large-scale ecommerce & Local SEO. She has a proven reputation for building and executing successful organic strategies for Jamie Oliver, Savills and Workthere.
Senior Market Research Manager at Semrush
Fernando has spent over a decade using data to understand how markets are shifting and what that means for brands. A regular speaker at global industry events, he focuses on turning complex analytics into practical insight that helps marketers improve performance.
Maybe you could join us in Leeds?
