Learn from Jaywing and Semrush how AI is reshaping the purchase journey, and what it takes to stay visible when a search doesn't end with a click.
Large language models are becoming part of the way people research products, compare options and make decisions. Whether it's ChatGPT, Google's AI Overviews or other AI-powered tools, more journeys now begin with a question rather than a search.
For marketers, that creates a new challenge. If customers are getting answers before they ever visit a website, how do you influence what they're seeing? How do you understand whether your brand is being recommended? And how do you measure success when fewer interactions result in a click?
In this session, Jaywing and Semrush explore where AI is already influencing the customer journey, how brands can improve their visibility within AI-generated responses and what marketers should be paying attention to as behaviours continue to evolve.
Request the Recording
Fill out your details below to request the recording as soon as it's released.
Read our post-event article for a closer look at how AI-powered discovery is changing customer behaviour, what brands should focus on now and where measurement is heading next.
If you missed us in Manchester, there's still time to catch us. We're bringing the roadshow to Leeds on 22nd September.
Tickets are limited, but you can secure your place now to see the presentations live and ask our strategists your questions in person.
