The definitive study for building a data-backed strategy in the new era of search.
Amid the noise and speculation surrounding AI's impact on search, definitive data has been hard to find. The industry has been forced to rely on opinion and observation, until now.
Jaywing is releasing the primary research from our LLM Visibility Study.
This publication details the methodology, findings, and expert conclusions from our data scientists' analysis of over 200,000 unique prompts. It provides the foundational data that marketers and SEO specialists need to build genuinely effective strategies on a foundation of fact, not guesswork.
The Full Methodology and Data Science
A detailed, factual account of how we analysed over 200,000 prompts. We provide a transparent look at the data science, giving you the blueprint to understand its integrity and application.
Core Findings: Citation, Prominence, and 'Evidence Pages'
This is the raw data on how often LLMs cite sources, what 'prominence' really means for visibility, and which specific page types are becoming the new front door for high-intent traffic from AI search.
Expert Conclusions from Jaywing's SEO Specialists
Following the factual report, our expert SEO team provides their professional interpretation. They offer their own conclusions on what these findings mean for the future of search strategy and how this data can be used to inform your approach.
In a field full of opinion, this publication provides the data.
Register your interest below to get the foundational research emailed directly to you the moment it's released in early November. We'll also share with you Akash Hashmi's presentation from BrightonSEO.