If your customer data lives in a dozen different places, you’re in good company. Most marketers want a clearer view of their customers - but stitching everything together across tools, teams, and platforms can be tough.
You're not alone.
69% of marketers feel the pain of scattered data. When your customer information lives in a dozen different places, you can't see what's working, where to spend smarter, or how to build better experiences.
Curated by Jaywing's data-led experts, this playbook gives you a proven framework to:
• Unify Your Data: Connect disparate tools, teams, and platforms for a single source of truth.
• Empower Your Team: Align your people, technology, and data to create truly joined-up customer experiences.
• Maximise Your Budget: Make every penny work harder by understanding what's really driving results.
With a 25-year heritage at the cutting edge of data and marketing, we've packed this guide with practical, field-tested insights. No jargon, no magic formulas - just actionable steps you can use right away.
Ready to build a clearer, more connected view of your customers? Download the guide and start transforming your marketing.
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Data Science Strategy Director
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