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Predicting peckishness

Using AI powered PPC to increase return on ad spend by 175%

Reinventing Domino's PPC strategy

Jaywing has reinvented Domino’s PPC strategy with a new approach to targeting using Decision, our sophisticated AI-powered PPC management platform. Decision is programmed to implement the most effective strategy using a variety of data sources without human bias to ensure the right keywords are considered based on search activity. Our work has enabled Domino’s to grow perceived quiet periods and maximise peak ordering times, implementing changes that have reduced the brand’s cost per sale while increasing sales volume.

Providing multivariate tests at scale, 24/7


incremental revenue increase (YoY)


rise in PPC orders (2018)


reduction in media spend

Our partnership with Jaywing has meant that within PPC, our UK team are outperforming all Domino’s markets across the globe.”

Karl Boyce Head of Digital & CRM, Domino's UK & Ireland


Winner BIMA

Data & Performance Marketing

Winner UK Digital Growth Awards

PPC Campaign of the Year & Best use of Data

Winner Prolific North Awards

Search Campaign of the Year

Winner Prolific North Tech Awards

Best Application of Tech (Retail)

Shortlisted Marketing Week Masters

Search Marketing