Ensuring effective student recruitment for the 2022-2023 cycle is more important than ever.
What drives potential applicants? What are they looking for? What will make them engage? How important is it for institutions to have streamlined and friction-free user journeys? Are higher education institutions paying enough attention to their brand?
In our latest insights, we look at three key challenges that higher education marketers will continue to tussle with into 2022 to drive student acquisition, adapt to the increasing pace of digital transformation and build a high-performing, higher education brand.