Brands are now operating in the most health engaged era there has ever been, with the wellness industry reported to be worth over $3.7 trillion. Despite being an era of uncertainty and disruption, businesses across all industries have expanded their offerings to meet unprecedented growth in demand. The reality for marketers across a growing number of categories is that they are all connected today as the cure, a prevention or the problem.
How can brands capitalise on the shift in perspective from wellness as a singular goal to a status symbol and lifestyle? It’s a trend that has resulted in 74% of consumers aged 18-34 saying it’s important for brands to embrace wellness as part of their core mission. Moreover, 62% believe that all brands will need a wellness component to survive in the future.
We have unearthed the key factors enabling marketers and their brands to succeed right now in a new era for health and wellbeing.
Find out how we've reimagined sports brands for today's consumer, empowered audiences and jolted an entire nation to embrace health and wellness.