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20 September 2018 / Resources

Brand survival in a new era for Health & Wellness


As consumers, we're making our physical and mental health a priority. We are better informed, better educated and more empowered than ever before, and this has transformed the way we engage with brands. But have brands transformed the way they engage with people?

Brands are now operating in the most health engaged era there has ever been, with the wellness industry reported to be worth over $3.7 trillion. Despite being an era of uncertainty and disruption, businesses across all industries have expanded their offerings to meet unprecedented growth in demand. The reality for marketers across a growing number of categories is that they are all connected today as the cure, a prevention or the problem.

How can brands capitalise on the shift in perspective from wellness as a singular goal to a status symbol and lifestyle? It’s a trend that has resulted in 74% of consumers aged 18-34 saying it’s important for brands to embrace wellness as part of their core mission. Moreover, 62% believe that all brands will need a wellness component to survive in the future.

We have unearthed the key factors enabling marketers and their brands to succeed right now in a new era for health and wellbeing.

Take a look here.

Find out how we've reimagined sports brands for today's consumer, empowered audiences and jolted an entire nation to embrace health and wellness.

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