Putting AI to work while your competitors talk
Agentic AI is fast becoming another buzzword. It is a powerful tool but not suitable for every application. Learn how to get the best out of it to deliver tangible marketing results.
Join us for an evening of straight-talking, practical guidance from the people who are actually building and deploying this technology for clients right now.
Date: Tuesday, 23rd September 2025
Time: 5:30 PM - 7:00 PM
Location: Jaywing – Globe Point, 1 Globe Road, Leeds LS11 5FD
Spaces are limited, and last year sold out fast, so be quick to register.
You've seen the LinkedIn posts, you've read the articles, and you get it – agentic AI is the next frontier. But there’s a gap between the endless talk and the practical steps you need to take.
You’re asking the right question: "This all sounds great, but how do I actually use it to improve performance and see a real return?" It’s a frustrating place to be, stuck between ambition and action. We've designed this session to answer that question - specifically for the marketing leaders, brand managers, and strategists responsible for turning ambition into measurable success.
At Jaywing, we’re not just talking about the potential of agentic AI. For us, it isn’t a future trend; it’s a reality. We’re a team of practitioners who have been rooted in data science for 25 years, and our Accelerator Lab is where we get our hands dirty engineering solutions.
We’ve been deploying AI solutions with clients since 2017 and we critically evaluate all the latest technology advances to understand how they can be used to drive marketing performance. This event is about opening up our playbook and showing you how we do it.
This isn’t another high-level talk filled with buzzwords. We’re going to give you a clear, actionable framework. You'll leave knowing:
Leading the session are two experts at the very heart of Jaywing’s award-winning Accelerator Lab
Data Science Strategy Director
Malcolm's focus is on helping clients develop data and technology as an asset, so that you can better understand your customers and their motivations, and then using this to drive initiatives that deliver real value. Malcolm was employee number 4 at Jaywing, way back when most agencies still thought data was a character on Star Trek.
Head of Research and Development
With a background in data science, he has over 10 years of experience in Marketing Analytics. He has led on projects with clients such as X (formerly Twitter) and ADT, and is part of Jaywing’s team responsible for building state of the art AI applications. Joe previously hosted our talk with Google on the future of AI and has written extensively about the potential for a synergistic relationship between humans and AI.
It was a room full of marketing leaders, all focused on one thing: building AI that delivers a real return. Get a feel for the conversation in the highlights from last year.