Brands are entering a landscape shaped by shifting discovery behaviour, AI-accelerated production, rising expectations of authenticity and increasing pressure to prove the value of every impression, click and conversation.
That’s why we’ve brought together specialists across strategy, data science, creative, paid social and organic media to answer one question:
This four-part video series cuts through the noise to explore the real forces reshaping social; the ones that will matter long after today’s trends disappear. Across the episodes, we look at how behaviour is evolving, how creative is changing, where discovery is happening, and what brands need to measure if they want to win attention in an overcrowded ecosystem.
In the first episode of "Predicting the Future of Social," we tackle the biggest challenge for marketers in 2026: social media ROI and measurement.
As investment in social media grows, so does the pressure to prove its commercial value. But how do you measure what really matters? Our experts discuss why the old metrics of reach and frequency are no longer enough.
We explore the rise of the "attention economy," the practicalities of integrating paid and organic social strategies, and the importance of a robust measurement framework, including attribution and Marketing Mix Modelling (MMM), to justify your social spend in the boardroom. This session provides the framework for building a social strategy that connects, converts, and proves its impact.
What does a winning social media strategy for 2026 look like?
In this episode, we provide the strategic foundation for the year ahead, moving beyond platform tactics to build a truly integrated plan.
Our experts discuss why a "content-first" approach is critical and how the rise of social search is fundamentally changing the way customers discover brands. We explore how to build a consistent brand experience across all touchpoints - from reactive content on TikTok to thought leadership on LinkedIn - and how to ensure your paid and organic efforts are working together, not in silos.
This is your guide to building a holistic social strategy that anticipates change and resonates with a modern audience.
As AI tools change the creative landscape, how do you protect your brand's authentic voice? In this candid conversation, our creative experts discuss the state of social media creative in 2026.
Join Belen Wilson and James Bird as they explore the shift from high-polish productions to lo-fi, UGC-style content, and debate the merits of quality vs. quantity. This session focuses on the growing risk of AI creating a "sea of sameness" and makes the case for why the "human-injected" element of strategy, craft, and expertise is now the most critical factor for standing out and building a true connection with your audience.
You have a creative plan, a content strategy, and a media budget. But do you have an engine? In the finale of "Predicting the Future of Social," our three experts - Belen Wilson, Ryan Dean, and James Gingell - come together to connect the dots.
This wrap-up session is a blueprint for building a powerful, self-sustaining marketing flywheel. Our experts discuss how to break down the silos between your teams and make your creative, strategy, and distribution efforts fuel each other. They share their final takeaways on discovery, user experience, and why a truly integrated approach is the only way to win in 2026.
Digital Creative Director
Organic Media Director
Business Director
Senior Designer
Strategy Partner
