Bringing paid and organic media together to deliver sustained performance
Date: Thursday 21st May 2026
Time: 11.00am - 12.00pm
Location: Clockwise, Linley House, Dickinson Street, M1 4LF
As one of the UK’s largest automotive parts retailers, search plays a critical role for Euro Car Parts. With thousands of products and highly competitive categories, customers rely on search to find the right part quickly and confidently.
Over the past decade, Euro Car Parts and Jaywing have worked closely to improve how search contributes to overall performance. With paid and organic search already forming part of an integrated approach, the focus has been on strengthening how the channels use shared data and insights to drive performance.
You’ll find out how, even in a challenging market, the following improvements were seen across search performance:
• +13% year-on-year growth in PPC sessions
• +9% year-on-year growth in Organic sessions
• +3.87 million additional sessions driven by search
• +10% year-on-year growth in total site traffic
• +41% increase in PPC click-through rate
- What it takes to move from separate SEO and PPC activity to an integrated search strategy
- How to reduce unnecessary overlap between paid and organic search
- Where data, AI and first-party insights can improve efficiency
- Why even well-established search programmes can continue to grow through careful optimisation
- How closer collaboration between marketing teams helps search perform more consistently
This event is ideal for marketing and ecommerce leaders, digital acquisition specialists, paid media and SEO professionals and brands looking to maximise the impact of their search investment.
In this session, David Cain, Head of Digital Marketing at LKQ UK & Ireland, will be joined by Jaywing’s Senior Account Manager to share the story behind Euro Car Parts’ evolving search strategy. Together they will explain how the long-standing partnership between Euro Car Parts and Jaywing has helped strengthen search performance over time, with insights from Jaywing’s Head of Biddable Media and Senior SEO Manager on the paid and organic strategies behind the results.
Head of Digital Marketing at LKQ UK & Ireland
Dave Cain is an award-winning leader with over 20 years of experience. While driving the digital strategy for Euro Car Parts and other LKQ brands, Dave has also been recognised in the BIMA 100 for his role in shaping Britain's digital industry.
Senior Account Manager
With 13 years at Jaywing, Holly brings deep client knowledge and a hands-on approach to account management, including eight years working with Euro Car Parts to deliver campaigns that support long-term growth. She has also built lasting partnerships with brands including Kempinski Hotels and The Landmark Trust, with experience spanning Jamie Oliver, Virgin Holidays, Rated People and The Nottingham Building Society.
Head of Biddable Media
Rob is a results-driven paid media specialist with 6 years of experience, and a proven track record of success in developing and executing effective campaigns across a range of industries and leads the Paid team. He boasts a full suite of Google Ads qualifications.
