Search marketing in financial services is expensive and competitive. This session explores how Shawbrook improved efficiency while continuing to attract the right borrowers.
Date: Wednesday 17th June 2026
Time: 3.30 - 4.30pm
Location: The Playhouse – 5–7 Playhouse Court, 62 Southwark Bridge Road, London SE1 0AT
Search marketing in financial services is one of the most competitive environments in digital marketing. Clicks are expensive, conversion rates are often low and demand can shift quickly as market conditions change.
In this session, Jaywing will take you inside the search strategy developed for Shawbrook, a specialist lender operating in highly competitive markets. The goal was not simply to increase traffic, but to improve efficiency while continuing to attract the right borrowers.
Through a combination of campaign restructuring, richer conversion data and continuous optimisation, the team focused on ensuring media investment was working as hard as possible.
This session will explore the thinking behind the strategy, the role of data in improving performance and how Shawbrook’s search approach continues to evolve, with organic visibility now strengthening the foundations built through paid media.
Increase in leads
Decrease in cost per lead
Increase in conversion rate
Decrease in media spend
• How to improve efficiency in one of the UK’s most competitive search markets
• Why richer conversion data can transform campaign performance
• How to focus media spend on the audiences most likely to convert
• How paid and organic search can work together to support long-term growth
This session is designed for marketing professionals working in financial services, particularly those responsible for digital acquisition, lead generation and search performance.
Head of Biddable Media
Rob is a results-driven paid media specialist with 6 years of experience, and a proven track record of success in developing and executing effective campaigns across a range of industries and leads the Paid team. He boasts a full suite of Google Ads qualifications.
Account Director
Cat brings over eight years of account management experience to Jaywing, having collaborated with clients including iD Mobile and Mobiles.co.uk as well as previously working on hospitality and leisure clients such as Coaching Inn Group, Splendid Hospitality Group, LGH and was the social media and marketing manager for Gravity Active and Gravity Max.
Head of Organic Content
With 11 years' experience in Organic Search, Amelia leads Content Marketing strategy at Jaywing, ensuring best-in-class execution across the team. She brings a wealth of expertise in managing content strategy for large e-com websites, spanning industries from tech and hardware to supplements, fashion, and beauty.
Maybe you could join us in Leeds?
