From demand capture to full-funnel growth - an exclusive session for senior marketers
Date: Tuesday 22nd September 2026
Time: 12.30 - 1.30pm
Location: Globe Point, 1 Globe Road, Leeds LS11 5FD
PizzaExpress challenged us to do more than drive bookings. The brief was to unlock incremental growth from an already high-performing channel mix, reduce inefficiencies, and build a strategy fit for long-term scale.
In this session, we’ll take you inside that journey exploring the original business challenge, why Paid Brand was limiting growth, and how we reduced inefficiencies and minimised search cannibalisation. We’ll share how we built a full-funnel media strategy across Google, Meta and TikTok, using data, Decision and audience signals to drive smarter investment, and how creative and media worked together to unlock new, incremental demand.
• Strong year-on-year booking growth across multiple channels
• Triple-digit uplift across Generic Search, PMax and DemandGen
• Lower Brand spend while maintaining overall demand
• Greater flexibility to invest in growth channels
• A more balanced, scalable and future-ready performance model
• How to spot when strong performance is hiding inefficiency
• Practical ways to free up and reinvest budget without increasing spend
• How to reduce reliance on Paid Brand while protecting demand
• What a genuinely connected, full-funnel strategy looks like in practice
• How to build a test-and-learn approach that actually drives progress
This session is designed for senior marketers who are:
• Managing significant investment in Paid Search or Brand
• Under pressure to drive incremental growth, not just maintain performance
• Looking to make media spend work harder across the full funnel
• Interested in more integrated ways of working across data, media and creative
• Focused on long-term effectiveness as well as short-term results
Strategy Partner
Becca leads our Strategy team, ensuring that clients get rigorous, joined up thinking that delivers the right message to the right audience in the right channels. With 15 years' experience as a strategist, she has worked on everything from Lucozade to LADbible.
Media Partner
As Media Partner, James works with the team here at Jaywing to make sure we're in the best possible position to deliver strong outcomes for clients. His media expertise and commitment to relationship building make sure you're in safe hands.
Business Director
Jen is a Business Director at Jaywing, where she plays a key role on the PizzaExpress account. She joined the agency just over a year ago and brings more than 15 years of industry experience across a range of agency roles. Having previously worked at Mediaworks and IMA, she has built a strong background in delivering effective client work and managing long-term relationships.
