Discover the search strategy that delivered 200% more applications while cutting cost-per-application by 69% in a highly competitive finance market.
Financial services is one of the toughest environments in search marketing. Competition is high, clicks are expensive and market conditions can change quickly.
For Shawbrook, the challenge wasn't simply generating more traffic. It was making sure media investment was reaching the right audiences and delivering stronger returns without increasing spend.
In this session, Jaywing shares how a combination of campaign restructuring, richer conversion data and ongoing optimisation helped improve performance across Shawbrook's search activity. You'll hear how the team approached the challenge, what changed and the role data played in helping media budgets work harder.
The results included a 200% increase in leads, a 70% reduction in cost per lead, a 120% increase in conversion rate and a 7% reduction in media spend.
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Read our post-event article to learn how Shawbrook refined its search strategy, improved the quality of conversion data and achieved better results while spending less.
- How to improve efficiency in highly competitive search markets
- Why richer conversion data can have a significant impact on campaign performance
- How to focus media investment on the audiences most likely to convert
- Practical ways to improve lead quality, not just lead volume
- How paid and organic search can work together to support long-term growth
Watch the recording to hear how Shawbrook and Jaywing approached the challenge and the practical changes that helped deliver stronger results while reducing overall media spend.
If you missed us in Manchester, there's still time to catch us. We're bringing the roadshow to Leeds on 22nd September.
Tickets are limited, but you can secure your place now to see the presentations live and ask our strategists your questions in person.
