Learn how integrating paid and organic search transformed performance for this leading retailer, driving over 3.8 million additional sessions.
Search is one of the most important channels for Euro Car Parts. Over the last decade, Euro Car Parts and Jaywing have worked together to bring paid and organic search closer together, using shared data and insights to improve performance across the board.
The results include:
- 13% year-on-year growth in PPC sessions
- 9% year-on-year growth in organic sessions
- 3.87 million additional sessions driven by search
- 10% year-on-year growth in total site traffic
- 41% increase in PPC click-through rate
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Discover how we reduced paid and organic overlap, optimised Performance Max campaigns and built a search strategy around the customer journey for Euro Car Parts.
- How to build a more integrated approach to SEO and PPC
- Practical ways to reduce overlap between paid and organic search
- Where data, AI and first-party insights can improve efficiency
- Why search performance should be viewed holistically, not channel by channel
- How closer collaboration helps drive stronger results
Watch the recording to hear directly from the teams behind the strategy and results.
If you missed us in Manchester, there's still time to catch us. We're bringing the roadshow to Leeds on 22nd September.
Tickets are limited, but you can secure your place now to see the presentations live and ask our strategists your questions in person.
