Jaywing XD is driven by a senior team of specialists, united by a single purpose: to design for humans and engineer for impact.
Our practice brings together experts in Strategic UX, Digital Design, Web Development, Conversion Rate Optimisation, and Digital Project Management. Working as a single, integrated team, they solve complex business challenges and create digital experiences that deliver measurable results.
Experience Director
Chris has over 20 years’ experience across global network agencies, building and leading high-performing digital teams.
A recognised industry leader, he was among the first to achieve UX Master certification in the UK, runs a 200-strong global mentorship programme, is published with O’Reilly Media, regularly speaks at industry events, and is an invited instructor for world-leading UX educators NN/g.
CRO Manager
Laura has 5 years of experience in CRO & UX, with a focus on driving CRO strategy through experimentation. Having a background in paid search and client-side digital marketing, she bring a wealth of knowledge to the team.
UX Strategist and Research Lead
Adrienne is our Creative Research & Insights Manager with over 5 years of experience in qualitative research. She specialises in uncovering user motivations and behaviours to shape digital strategies and has worked with the likes of HSBC, Yorkshire Tea, and Savills.
Senior UX & CRO Analyst
Ling is a specialist in tech SEO and UX research, with 5 years' worth of experience working with some big-name brands.
Head of Web Development
With 15 years’ experience in his field, Joe is Jaywing’s Head of Web Development. He leads the in-house team of front-end and back-end developers, ensuring all technical builds are robust, scalable, and delivered to the highest standard.
Senior Project Manager
Thomas has over 8 years of hands-on project management experience, leading teams and delivering on complex briefs. As a Senior Project Manager at Jaywing, he is responsible for project delivery and resource management, ensuring projects are delivered on time and to the highest standard. He has successfully PM’d north of 100 unique website projects.
Head of Analytics
With over 17 years' experience, Nathan is Jaywing's Head of Analytics and a specialist in all things tracking, implementation, and insight. He is a subject matter expert in the use of data for measurement and has a high-level knowledge of wider data science offerings. Nathan leads the analytics team, solving a spectrum of business marketing challenges with bespoke solutions for clients such as Stagecoach Bus, Euro Car Parts, iD Mobile, and Savills.
Head of Digital Design
Tarun has over 15 years’ experience in digital creative strategy and user-centric design across the entire multi-channel ecosystem. His career includes four years in Singapore, where he delivered multiple award-winning digital campaigns for global clients like Pantene, Olay, and Hewlett Packard. A natural creative problem solver, Tarun’s expertise bridges UX, design, and tech development, allowing him to translate strategy and storytelling into outstanding digital products.
