Key Accountabilities
Client Accountability
Based in our Leeds office, you will:
- Work across multiple client accounts, generating concepts and copy that meet the brief and exceed expectations.
- Be happy working on your own on ‘copy only’ jobs as well as teaming up with a designer to create concepts and rounded campaigns.
- Contribute to the creative output on competitive pitches and, when required, present to prospective clients in a way that influences, inspires and delivers results.
- Ensure that all work meets clients’ standards and Tone of Voice guidelines.
- Ensure that ideas presented are unique to the client and are achievable within the clients’ brief, timescale and budget.
- Support the planning and delivery of shoots on location and radio recordings, attending as and when required.
- Represent the agency in client brainstorms and workshops.
Agency Accountability
- Work closely with Client Services teams to create impactful ideas that solve client challenges
- Deliver on expected creative standards, and where necessary challenge briefs appropriately, to ensure Jaywing deliver ideas which engage and deliver on results.
- When requested work in collaboration with creative teams across the wider Jaywing business to utilise other specialisms and skills in order to deliver the best possible outcome for clients.
- When required, work closely with third-party creative suppliers contracted on client work, including freelance resource.
- Ensure that projects are delivered effectively and efficiently, working collaboratively with colleagues to ensure the best possible approach is agreed.
- Proactively seek to develop skills and build knowledge across all channels and trends to ensure that output results in the best possible solutions and outcome for the clients.
- Manage and prioritise workload effectively, and ensure challenges are escalated appropriately and in time to avoid a risk to quality or delivery.
- Ensure that all agency creative and operational processes are followed.
Financial Accountability
- Ensure that project work is delivered within timescales set.
- Source, and when required support Client Services teams, to vet and select the best possible external third parties.
- Ensure that time is reported correctly and any changes or concerns regarding time or resource requirements are escalated appropriately and in a timely manner.
Skills and capabilities required
Knowledge
- A broad knowledge of multiple channels and creative disciplines.
- Extensive knowledge of industry sectors and markets in Jaywing’s core client base.
Experience
- Experience as a copywriter within an integrated agency.
- Experience of brand and integrated communications across multiple channels.
- Experience of working on shoots and their preparation and planning.
- Experience in specific key client sectors. Utilities, financial services, leisure, education and automotive desirable.
- Experience working with senior creatives both internally and externally with clients.
Skills
- Strong conceptual copywriter with ability to move seamlessly between clients with varied tones of voice
- A creative strategic thinker, with strong language and visual skills.
- An understanding of current and upcoming trends across multi-channels.
- A self-starting attitude and an open outlook, ability to think beyond the boundaries.
- Resilience under pressure and excellent time management.
- A team-player, with excellent interpersonal skills as well as the ability to inspire others.
- An understanding of data, creative and digital application and how they work together.
- Some knowledge of the software and applications involved in the creative process.
- Exceptional presentation skills alongside strong written and verbal communication.
- High level of diplomacy and the ability to establish and maintain positive working relationships across the agency at all levels.
Other information
- Willing to travel as and when required.
- On occasion and when required, work outside normal work hours.